Qualities any professional website should have
1. Inspire confidence
One of the most important qualities a website should have is to inspire confidence and make our visitors (and possible future customers) immediately trust the place. This ‘online trust building’ is a fast process, it happens in a split second. You experience this yourself when you use, consume and explore the internet. You know how good you are in scanning the internet and that you can decide in a second if what you see feels right, or not. But why is it that one website feels better and more trustworthy than the other?
Studies show that one of the first indicators of trustworthiness is a website’s design. Outdated designs, low quality images and a lack of personal information are instant red flags and make visitors turn around immediately.
2. Intuitive and clear navigation
Once you succeeded in attracting the attention and gaining the trust of a new visitor to your website, let’s make his/her stay as pleasant as possible. This is done by offering an extremely clear and intuitive route, or navigation. The way your website presents its pathways to different content (pages), is considered as important as the quality of the content itself. You can have incredibly valuable information on your website, but when a visitors can’t or doesn’t find it, it’s useless.
When I make your website, I dedicate much effort in creating a successful navigation for your unique product or service. This involves presenting the most important features of your business on the homepage, working with strong call-to-actions and an intuitive navigation menu.
3. Fast loading
Another key quality of a strong website is its loading speed. A fast loading website boosts user experience. On the contrary, a slow loading website will ultimately frustrate and disappoint. Optimisation is therefore another main focus whenever I develop a website. I make sure images are fully optimised and use clean and lightweight code with super fast loading times guaranteed.
4. Positive surprises that pique curiosity
I will always look for ways to surprise in my webdesign.