Hey independent professional!
Let’s get visible.

Ready to translate your brand identity into visual language?

and launch it smack into cyber space for the world (and maybe aliens?) to see?

Let’s talk!

Hi, I’m Floortje.

I am a visual communicator, helping entrepreneurs and brands get their message SEEN. Whether you’re in the stage of figuring out what your brand might look like, or you’re in desperate need to level-up your graphic communication, I’ll help you get the job(s) done:

  • I create strong visual identities

    (100% consistent with your brand story)

  • I bring your graphic communication to a next level

    (uncomplicated, inspiring, to-the-point)

  • I develop your own tailor-made website

    (built from scratch just for you on my fav platform WordPress)

  • I love to surprise you with my illustration artwork

    (only if you want me to)

More about me

this is me

Stand out! Be extremely visible.

You offer a product or service that nobody else offers exactly the way you do. Figuring out the identity that defines this ‘uniqueness’ of your business, can be a complex and massive task. Questions like: ‘What’s the visual expression of my brand (or product or service), how do I want my business to be recognised graphically, what does my story LOOK like?’ are ones I can help you with!

Consistent presence = brand awareness

Whether you just started as an entrepreneur and you are more than ready to be heard and seen by your audience, or you have been in the game for a while and want to level-up your graphic communication, I can help you with both online and offline expressions to get your message stand out with inspiring and inviting, strong imagery. I’ve helped brands with online banners, social media campaigns, brochures, flyers and posters.

The internet is a jungle…

And you’re out there, somewhere! Your website is likely to be the first impression most people get from your business, so it better be phenomenal! I translate your visual identity into an intuitive interactive experience, making sure your visitors find what they’re looking for while enjoying an attractive and user-friendly interface and subtle animated effects. I design and develop your website myself, which makes the proces extremely efficient and I can beat my competition with excellent quality websites for a fair price.

Illustration artwork

Illustration is a powerful and attractive type of visual communication, either strongly woven in your visual identity, or used casually to improve readability of certain texts. I created illustrations for books and magazine articles, and developed loads of custom icons for websites. I can work in different styles to hit the right angle for your brand (or product or service).

“I enjoy the process of working with her”


Floortje made a beautiful logo and an illustration for my label. Both times I was greatly impressed by her creative approach and implementation of ideas and wishes. She always finds a balance between attentive listening and offering smart solutions. I enjoy the process of working with her, the pleasant communication, but above all it is very refreshing and inspiring!

Lisanne Oonk, Maria's Fiesta

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2020-02-19T12:50:55+00:00

Lisanne Oonk, Maria's Fiesta

Floortje made a beautiful logo and an illustration for my label. Both times I was greatly impressed by her creative approach and implementation of ideas and wishes. She always finds a balance between attentive listening and offering smart solutions. I enjoy the process of working with her, the pleasant communication, but above all it is very refreshing and inspiring!

“A must for all your non-conventional design assignments”


I have worked with Floortje several times, and from different functions, and am always happy (;-)) and surprised by her ideas for logos, posters, websites, etc. She is extremely creative and thinks along in a pleasant way. A must for all your non-conventional design assignments!

Maarten Bavinck, Universiteit van Amsterdam

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2020-02-19T12:52:22+00:00

Maarten Bavinck, Universiteit van Amsterdam

I have worked with Floortje several times, and from different functions, and am always happy (;-)) and surprised by her ideas for logos, posters, websites, etc. She is extremely creative and thinks along in a pleasant way. A must for all your non-conventional design assignments!
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Why hire me?

I conceptualize, design and develop original, user-friendly and conversion-oriented graphics and websites. The results are print-ready graphical communications and working, functional websites with basic tools (and guided information) to get your SEO started. My way of working has many advantages, especially for freelancers, start-ups and small businesses who value and want:

  • Short lines! You and me get in touch personally.

    I swiftly reply e-mails, texts and/or whatsapp messages and mostly pick up my phone. If you have any doubts or troubles with your website, don’t let anything keep you from letting me know and we fix it right away!

  • High quality for a fair price

    Art director, front-end and back-end developer in one, that’s me!
    This means: Instant design-development translation, time-saving and highly efficient! This combination of skills has proven gold for many of my clients and I’m sure it will for you too.

  • Originality

    Your visual identity, this goes without saying, is 100% unique and 100% YOU. I am not interested in creating ‘just another WordPress website’, I want to create YOUR WordPress website.

  • Control and responsibility

    I deliver your very own precious tools to start selling your product or service or promoting your brand. You have full control over your product and content.

Why not?

If you’re looking for an extended marketing strategy and ready to enter a SEO track to optimise conversions, I suggest working with a marketing agency. I do work well with marketeers, so I will never say no to a collaboration.

More than a ‘standard’ template?

The visual world of the internet and its social media platforms is a jungle. And you’re out there, somewhere! Let me help you stick out and be seen by adding a sparkle of surprise and originality to your online existence. Are you the entrepreneur that doesn’t quite fit in a ‘standard template’?

Let’s talk!