brand awareness

What do you need to know?

Portfolio

What do you need to know?

Your graphic communication includes every visual expression of your brand. From your business card, invoices, to flyers, posters, billboards and online expressions such as social media posts or ads, online banners and your website.

1. Consistency is key

To create awareness amongst your audience, every single visual expression of your brand has to be an extension of your visual identity. Like body parts of the same body, determined by the same DNA, recognised by your customers. With the rapid speed at which our human eye scans, detects and decides, we need to offer clear visual clues to our customers that instantly communicate wo we are. We simply cannot afford to confuse our audience, confusion takes too much time. Also, most of us regard confusion as a negative emotion, so: be clear, be consistent!

2. Building upon the fundamentals of a strong visual identity

So, is your visual identity crafted as a strong fundament that’s both solid and flexible and are you more than ready to get visible? I’m happy to roll up my sleeves and get that visual identity working for you! If you haven’t decided where and how you would like to be seen by your audience, I can help you build an advertising strategy that fits your specific service or product.

3. Online and/or offline?

There are tons of options to choose from. They go from handing out flyers inside a local store to offering digital ads that can reach potential customers on the other side of the world. Generally speaking we can divide those options into two main categories: Online and offline advertising.

Online advertising includes all of the digital and internet-based channels, such as websites, social media, mobile ads, search engine marketing, search engine optimisation, display ads and email. Taking an online advertising strategy has three important advantages:

It’s cheap
It’s measurable
It’s targetable

Offline advertising is all about connecting with people without electronic gadgets. Channels include leaflets, banners, posters, billboards, booklets, brochures, magazines and direct mail. Offline advertising has the following advantages:

Higher authenticity value
Face to face interaction with your customer
Builds a loyal relationship

Your focus may be online, or offline, or a perfect mix of both. These choices depend completely on the target audience you want to reach and the type of product or service you offer. Do you need help finding your way and deciding which strategy works best for you?

Let’s talk

“I enjoy the process of working with her”

Floortje made a beautiful logo and an illustration for my label. Both times I was greatly impressed by her creative approach and implementation of ideas and wishes. She always finds a balance between attentive listening and offering smart solutions. I enjoy the process of working with her, the pleasant communication, but above all it is very refreshing and inspiring!

Lisanne Oonk, Maria's Fiesta

dash dot comet

2020-02-19T12:50:55+00:00

Lisanne Oonk, Maria's Fiesta

https://dashdotcomet.com/en/testimonials/i-enjoy-the-process-of-working-with-her/

“A must for all your non-conventional design assignments”

I have worked with Floortje several times, and from different functions, and am always happy (;-)) and surprised by her ideas for logos, posters, websites, etc. She is extremely creative and thinks along in a pleasant way. A must for all your non-conventional design assignments!