Visual Identity

You offer a unique product or service that nobody else offers exactly the way YOU do. Figuring out the identity that defines your business, is a tricky but fundamental task. When you already answered the important questions like ‘What’s my mission, my vision, who’s my target group, what’s my story and what’s my tone of voice?’ Then the last, but not least, questions you might still struggle with are: ‘What’s the visual expression of my brand (or product or service), how do I want my business to be recognised graphically, what does my story LOOK like?’ I can help you translate your story and voice into a consistent visual representation that 100% reflects your brand, invites en seduces your target group and inspires confidence.

Logo CSDS

Logo CSDS

Brochure for CERES PhD Programme

Brochure for CERES PhD Programme

Brochure for Diversiteitsland Amsterdam

Brochure for Diversiteitsland Amsterdam

Label Maria's Fiesta Coffee

Label Maria’s Fiesta Coffee

Fish 4 Food logo

Fish 4 Food logo

Maria's Fiesta Logo Proposal

Maria’s Fiesta Logo Proposal

CERES Logo

CERES Logo

CERES provides a high quality curriculum for PhDs in the field of International Development Studies. They needed a logo that represents a connection between two worlds, sustainability and transformation. I used a color palette derived from the colours of the Sustainability Goals.