{"id":766,"date":"2020-10-01T13:24:42","date_gmt":"2020-10-01T13:24:42","guid":{"rendered":"https:\/\/dashdotcomet.com\/?page_id=766"},"modified":"2022-01-26T16:11:39","modified_gmt":"2022-01-26T16:11:39","slug":"visual-identities","status":"publish","type":"page","link":"https:\/\/dashdotcomet.com\/en\/visual-identities\/","title":{"rendered":"Visual Identity"},"content":{"rendered":"\n<p>What you get from me is:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your primary <strong>logo in .png, .svg and .eps<\/strong><\/li><li>If you want I can develop a <strong>secondary logo<\/strong> for you, which can be especially useful when there&#8217;s a long word or word group in your logo. This secondary logo is a simplified version of your primary logo. It&#8217;s not always necessary to have a secondary logo, we can discuss this along the way.<\/li><li>A black\/white version of your logo, to use on dark backgrounds where your primary logo would get illegible. (Never ever place your primary full-color logo on a white rectangle when you want to solve the dark background problem! Believe me, your credibility will sink to the bottom of the sea when you do this)<\/li><li>Your brand color palette<\/li><li>A basic visual identity guide that you, or anybody who will work with the graphical communication of your brand in the future, should use. This guide guarantees uniformity in your brand&#8217;s visual expressions. Topics like which typefaces to use for primary headings, secondary headings, color use, when to use which version of the logo etc. Why is this so important? Read this.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What you get from me is: Your primary logo in .png, .svg and .eps If you want I can develop a secondary logo for you, which can be especially useful when there&#8217;s a long word or word group in your logo. This secondary logo is a simplified version of your primary logo. It&#8217;s not always&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-category.php","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-766","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dashdotcomet.com\/en\/wp-json\/wp\/v2\/pages\/766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dashdotcomet.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dashdotcomet.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dashdotcomet.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dashdotcomet.com\/en\/wp-json\/wp\/v2\/comments?post=766"}],"version-history":[{"count":152,"href":"https:\/\/dashdotcomet.com\/en\/wp-json\/wp\/v2\/pages\/766\/revisions"}],"predecessor-version":[{"id":1871,"href":"https:\/\/dashdotcomet.com\/en\/wp-json\/wp\/v2\/pages\/766\/revisions\/1871"}],"wp:attachment":[{"href":"https:\/\/dashdotcomet.com\/en\/wp-json\/wp\/v2\/media?parent=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}